DIY Monthly Social Media Marketing Checklist

🗓 Week 1: Planning & Strategy

☐ Review last month’s analytics (engagement, growth, top-performing posts)
☐ Set goals for the month (followers, engagement rate, conversions)
☐ Research content trends & hashtags in your niche
☐ Plan your content calendar (posts, stories, reels, etc.)
☐ Batch-create content (images, videos, captions)
☐ Schedule posts using a tool (Later, Buffer, Meta Business Suite)

🗓 Week 2: Engagement & Community Building

☐ Respond to comments, and DMs & engage with followers
☐ Interact with other accounts (like, comment, share)
☐ Join trending conversations & hashtags
☐ Collaborate with influencers or brands
☐ Host a Q&A, poll, or story engagement feature

🗓 Week 3: Growth & Visibility

☐ Run a giveaway or contest (optional)
☐ Optimize profile (update bio, links, highlights)
☐ Cross-promote on other platforms (email, website, TikTok, Pinterest)
☐ Post a behind-the-scenes or personal story
☐ Try new content formats (carousels, reels, lives)

🗓 Week 4: Analysis & Adjustments

☐ Review insights & adjust content strategy
☐ Identify what worked & what didn’t
☐ Test new posting times & content variations
☐ Update saved hashtag lists
☐ Plan for the next month

Tip: Print this checklist and check off tasks as you complete them to stay on track with your social media goals! ✅

If this feels like a lot to undertake, don’t worry—I have systems and processes in place to help you get started. Book a clarity call with me, and let’s map out a strategy that works for you.